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Supporting Young Talent: Children’s Choir Jiřičky Shone Overseas

1. 7. 2025

Our company has long been committed to supporting cultural and educational initiatives in our region. We believe that nurturing young talent is truly meaningful and brings values that extend far beyond a single generation.

One of the initiatives we proudly support over the long term is the Children's Choir Jiřičky from Mladá Boleslav. Through their dedication, enthusiasm, and musical skill, the choir continues to prove that such support is a worthy investment.

In 2024, we provided the choir with a significant financial contribution, which became one of the key factors making their concert tour in Florida, USA, possible. During their nearly two-week journey, Jiřičky performed in places like Stuart, Vero Beach, Hobe Sound, and Miami. They sang in several schools and churches and received an enthusiastic response from both local audiences and members of the Czech community.

Beyond the concerts themselves, the children also enjoyed a rich accompanying program – swimming in the ocean, visiting a turtle rescue center, encountering Florida’s unique wildlife and alligators in Everglades National Park, and walking along the beaches of West Palm Beach and Delray Beach. There was also time for rest, exploring American culture, and enjoying traditional cuisine. The entire tour was not only a musical success but also a powerful experience that strengthened the choir both artistically and personally.

That’s why we will continue to stand behind meaningful efforts – whether in education, culture, or social responsibility. We firmly believe that supporting the younger generation is the key to a better future for all of us.

To conclude, we would like to thank the Jiřičky Choir leadership for their long-standing cooperation and for the kind words they shared about our support:

“The Jiřičky Choir is not only about singing, discipline, and delivering performance. Above all, it teaches children how to share beautiful thingstogether, experience the joy of bringing joy to others, be tolerant, and form friendships that may last a lifetime. From such children grow beautiful, mature, and healthy people. We are deeply grateful to GAPA MB for helping us nurture all this in our choir through their generous support.

Thank you very much!”